My Henry / Numatic International - Magento Adobe Commerce Project

Tel: 0800 0698300
Email: info@pixiecommerce.co.uk

Taking the legendary Henry vacuum brand (and friends!) direct to consumer with Adobe Commerce Cloud

CLIENTNumatic International

PLATFORMAdobe Commerce Cloud

SECTORCleaning Appliances, Electricals, B2C, B2B

SERVICESDesign, Build, UX & Support

LINKSwww.myhenry.com

Henry is an iconic, unmistakably British brand from Numatic International. We worked with Numatic to create their direct to consumer Adobe Commerce website, anchored on the character of the much-loved smiley-faced vacuum. To date, the website has enjoyed phenomenal growth, outperforming comparable brands in the sector which is testament not only to the website delivered, but the genuine affection consumers have for the brand and their appetite to purchase direct from the UK-based manufacturer. Numatic is the U.K’s largest commercial cleaning equipment manufacturer, continuing to invest and expand their U.K manufacturing facility.

ADOBE COMMERCE CLOUD Bringing An Icon To Adobe Commerce With Henry's inimitable character front and center, we built a bespoke theme to promote the unique qualities of the products in the range, in a fun and engaging way.

Giving particular attention to the product pages to portray the myriad benefits of each model, we developed a visual language which aids the user journey in discovery and selection of the perfect vacuum for their needs.

Bold feature areas around the UI inform rich and engaging content which enhance the story for each of the available models. Interactive & video content banners further enhance users in the discovery of this fun and unbeatable award-winning range of domestic cleaning products.

I can’t recommend the Pixie team highly enough. If you are using Magento you need to be talking to these guys. Big Agency capability and support from a local supportive and flexible team.